Optional Google Ads purchase measurement
With a separate affirmative choice for ad measurement, Google receives ad-click/cookie identifiers, limited technical information associated with the tag request, and an opaque order identifier, purchase value and currency for a verified paid purchase. This helps measure which advertising leads to sales. Elite does not send customer names, email addresses, phone numbers, payment details, or the checkout session identifier to Google through this purchase tag. Google processes measurement information under its own privacy terms; see https://policies.google.com/privacy and https://business.safety.google/privacy/.
Ad measurement is off by default and an earlier analytics-only choice does not enable it. The storefront does not enable Google Ads personalized advertising, remarketing, Google Signals or enhanced conversions containing customer identifiers. Essential-only access and analytics-only access remain available. Use Privacy choices to withdraw permission; no new purchase event will be sent after withdrawal. Previously collected information may remain with Google under its applicable retention settings. Elite keeps a bounded browser record of sent order identifiers while measurement is allowed to reduce duplicate conversion reporting.
Who we are
Elite Security Installation LLC is a West Virginia limited liability company doing business as Elite Security Direct. Elite Security Direct is its online security-equipment storefront and customer-facing trade name. This policy applies to information collected through the storefront, customer and approved-dealer accounts, system-planning tools, order support, and related communications.
Information we collect
- Account and contact information, including name, email, phone number, and sign-in identifier.
- Dealer-verification information, including legal business name, EIN, business type, address, website, purchasing contact, application status, and review notes.
- Order, fulfillment, warranty, return, and customer-service records, including a product serial number, problem description, troubleshooting history, and photos a customer chooses to submit as warranty evidence.
- System plans, product selections, cable measurements, project notes, and service selections you choose to save or submit.
- When analytics is allowed: pseudonymous visitor and session identifiers, whether a browser session is new or returning, pages viewed, searches, product views, cart and checkout events, purchase value, referring site, and campaign tags. Elite does not place a name or email in the analytics event record and does not use fingerprinting to identify anonymous visitors.
- Technical and security information reasonably needed to operate and protect the site, such as request, authentication, device, and error information provided by the hosting platform.
How we use information
- Create and secure accounts; review dealer eligibility; provide products, quotes, fulfillment, warranty service, and support.
- Maintain purchase and warranty records and prevent fraud or misuse.
- Communicate about requested services, account activity, orders, policy changes, and legally required notices.
- Improve the catalog and planning experience and comply with legal, tax, accounting, and regulatory obligations.
AI-assisted customer service
The customer-care assistant may send the question, limited recent conversation context, and relevant public catalog information to OpenAI so it can draft an immediate response. Do not send passwords, payment-card details, authentication codes, Social Security numbers, full EINs, or other sensitive identifiers through chat. We retain the conversation and any contact information you choose to provide so the support team can respond, investigate problems, improve support quality, and maintain business records. Questions involving an order, payment, return authorization, warranty claim, account, dealer approval, complaint, or legal issue are escalated to an authorized Elite representative rather than answered from private account data by the assistant.
How information is shared
We use service providers to operate the storefront, including Sites and Cloudflare for hosting and security, Supabase for customer authentication, Stripe for payment and tax processing, Google for transactional email, and fulfillment or shipping providers selected for an order. If a visitor chooses Google or Apple sign-in after that option is activated, that identity provider and Supabase process the sign-in and provide the verified account identifiers needed to open or create the Elite account. These providers receive information only as reasonably needed for their services. We may also share information with manufacturers or distributors when needed to fulfill an order or warranty, and with authorities or other parties when required by law or necessary to protect rights and safety.
- We do not sell personal information for money.
- We do not currently use personal information for cross-context behavioral advertising.
- Stripe receives payment-card and billing information directly. Elite does not store full payment-card numbers.
- If the business is reorganized or transferred, information may be included subject to applicable law and continued protection.
Cookies, local storage, and analytics
The site and its hosting or authentication providers may use essential cookies or similar technologies for sign-in, security, account continuity, the shopping cart, and core functionality. With the visitor's permission, the storefront stores pseudonymous visitor and session identifiers plus campaign attribution in browser storage and sends first-party ecommerce events to Elite. Those consented events can include pages and products viewed, search phrases, cart and checkout steps, referring source or campaign, a coarse state or region supplied by the hosting network, and a broad device category. Elite does not store an IP address or a full user-agent string in this first-party marketing event record. The persistent visitor identifier lets Elite distinguish new from returning browser sessions; clearing browser storage or using another browser resets that classification. Google Analytics may also receive consented events after an Elite owner activates the measurement connection. Analytics is not used for cross-site behavioral advertising through this storefront, Google Signals is disabled in the site configuration, and choosing essential-only access does not prevent shopping or account use.
Marketing communications
Elite sends marketing email only after an affirmative signup or optional checkout selection. Messages may include saved-cart reminders, practical guides, product updates, offers, and referral information. The ELITE10 customer offer is available only after mailbox confirmation and through a customer account using the same subscribed email. Withdrawing marketing consent ends future eligibility for that continuing offer but does not affect the ability to shop at regular customer prices. Transactional order, warranty, account, dealer-review, and security messages may still be sent when needed to provide requested services. Marketing consent can be withdrawn by using an unsubscribe option, replying with an unsubscribe request, or contacting info@elitesecurityinstallation.com.
Retention and security
We retain information for as long as reasonably needed for accounts, orders, warranty periods, dealer relationships, disputes, legal obligations, fraud prevention, and legitimate business records. Warranty evidence photos are stored in private object storage and delivered only after a server-side customer-ownership or owner-access check; customers should still avoid uploading private footage, passwords, or unrelated personal information. Pseudonymous first-party analytics events are automatically removed after approximately 13 months. Private anonymous support links expire after 30 days without activity, although the underlying business record may be retained when needed to respond, prevent abuse, or meet legal and recordkeeping obligations. We use reasonable administrative and technical safeguards, including encrypted transport, managed provider secrets, verified account sessions, and multi-factor protection for owner tools, but no internet service can guarantee absolute security.
Your choices and rights
You may request access, correction, or deletion of eligible account information by contacting info@elitesecurityinstallation.com. Some records may be retained when required for transactions, warranties, fraud prevention, taxes, legal claims, or other lawful purposes. Depending on where you live, additional privacy rights may apply. We will verify requests before acting and will not discriminate against a customer for exercising an applicable privacy right.
Children and external sites
The storefront is intended for adults and business users, not children under 13. Product and manufacturer links may lead to external sites governed by their own policies.